Lead generation is at the center of marketing efforts of all types of business, be it startups, small, or multi-million dollar companies. A lead is anyone who expresses interest in your products or services. Leads can have many sources, including word of mouth, advertisements, or phone calls.
However, in the era of digital marketing, lead generation involves strategies such as email capture and search engine optimization (SEO) that are designed to drive traffic to your business website, improve page rankings, and boost conversion rates.
With more than four billion people becoming email users by 2023, businesses are on the lookout for the most effective lead generation software. A great way to capture the attention of your website visitors is to generate customized and appealing pop-ups based on the user’s profile.
Having used the software at work, which is a Fortune 500 SaaS company, I recommend OptinMonster for its simplicity of use and the powerful features available in a lead capture software.
OptinMonster is a top lead generation software that comes with an impressive list of features and options with attractive designs that enables you to customize your opt-in within minutes.
With no specialized designing or coding skills required, you can create stunning forms with built-in templates and integrate them with your existing email marketing services.
The power of email marketing
Email list building is recognized as one of the most cost-effective ways to boost your business, and this is the reason why marketers use lead generation software tools to boost email subscribers. Here are some statistics I have listed below that prove how powerful email marketing is for your business:
- For every dollar spent, email marketing can give an ROI (return on investment) of $44
- For 80 percent of marketers, email capture is the best strategy for new customer acquisition
- 17.75 percent of emails that are clicked through result in buying decision that indicates its effectiveness in driving purchases
- 60 percent of consumers prefer email as the promotion channel
OptinMonster – A powerful and simple tool to manage email opt-ins
Given the high ROI, email capture is the most cost-effective strategy to generate lead and to engage your customers. The first step to email marketing is to obtain email addresses of potential customers. Sending unsolicited emails or using spammer tactics is detrimental to the business.
Building an email list involves asking the right potential customers to subscribe to your list at the right place and time. You also have to ensure that you ask your visitors at a time when they are most receptive to or likely to join your email list.
Email lists, according to an estimate, with subscribers between 1,000 to 2,499, are known to have the best CTR (click-through rate), followed by an email list with 2,500 to 4,999 recipients. A perfect tool that lets you accomplish these tasks is OptinMonster.
In this OptinMonster review, I will discuss some of the b2b lead generation software’s powerful features that help you create, manage, and target email opt-ins.
Advantages of working with OptinMonster
- To use this lead generation software, you do not have to be an email marketing expert
- You do not need server space as the plugin has its own servers
- Clean and attractive design
- An interface that is user-friendly
- Exit intent feature that generates pop-up form only when a visitor is about to exit the site
Installing OptinMonster is easy. Click on “Plugins” in your WordPress back-end and select “Add New,” and then type in the search box, “OptinMonster.”
OptinMonster has a host of powerful features that let you optimize your email marketing strategy by:
Creating multiple opt-in forms with a visual editor
Connecting these forms with your email marketing service
Creating detailed rules for trigger and targeting
A/B testing the forms to know their efficacy, and improve them
The features include:
- Ease of use – The lead generation software has been designed for both beginners and professionals and features explanations and multiple videos with a very clean interface.
- Beautiful templates – Templates that let you carry out email capture with 75 or more pre-made templates.
- Responsive – Mobile-ready, responsive forms that engage visitors on the go.
- Different types of forms – Several options of forms, including floating, fullscreen, pop-ups, and slide-ins.
- Page-level targeting – Create targeted options for each of your pages, depending on your campaign.
- Complete form customization – Options of adding CSS and HTML included.
- A/B testing – A feature where you can test forms for their efficacy with simple clicks
- Exit-intent technology – OptinMonster is the pioneer of the technology that helps you display targeted campaigns to users who are abandoning your site to motivate them to convert.
- Analytics – You can make use of beautiful graphs to understand how visitors are engaging with your site with individual insights.
- Scroll-based triggers – Enable display of pop-up or other opt-in forms when users scroll down a page.
- Unlimited forms – You can create unlimited forms in different pages or posts for different purposes while also making different segmentation rules based on each of your campaigns.
- Advanced traffic redirection – This feature enables you to direct traffic to specific pages by creating actions and buttons.
- Connect with other email marketing tools – OptinMonster integrates with other email marketing services, including MailChimp, Aweber, GetResponse, Infusionsoft, ConstantContact, and CampaignMonitor, among others.
Why I like OptinMonster
● Beautiful forms that effectively engage with your customers.
● Complete customization with a visual editor that makes the forms appealing and interactive.
● Powerful analytic suite to gain individual insights
● Cutting-edge technology for email capture
● You can manage multiple websites with a single interface
The only con that I can think of is the lack of a free version and the absence of an option to test the tool before purchasing the PRO version.
However, given the incredible features that let you customize your forms and engage your visitors in an effective way, OptinMonster delivers on its ROI promise, enabling you to generate leads and convert them into customers.