Search engine optimization is often more challenging for big companies compared to small businesses. As your website needs to include information on all your different products or services, it can easily run into hundreds or even thousands of pages. Creating, optimizing and refreshing so much content can get pretty stressful.
As far as SEO is concerned, content is king. Your content team has the big job of ensuring that they create compelling blog posts, guest blog posts and social media posts. That’s not all. You also need data on how your content is performing on third-party websites.
Keyword research is a critical component of website optimization, and enterprises must not only utilize valuable keywords but also keep a tab on keywords used by competitors. Google’s frequent algorithm changes keeps SEO teams on their toes: the search engine giant made 3,200 changes to its search system in 2018 alone.
Thankfully, there is no dearth of SEO tools to help enterprises be found easily on search engines. Some are better than others, and one that stands out to me is SEMrush. I use SEMrush at the Fortune 500 company I work for, and I’m impressed at how it helps me get so much done and supports our internal SEO goals in a meaningful way.
Here’s why I feel that enterprises should consider giving SEMrush a try.
For starters, SEMrush isn’t a new tool; it’s been around since 2008. In fact, SEMrush is one of the most popular enterprise SEO tools around, boasting the largest SEO keywords database: that’s over 7 billion keywords and more than 400 million web domains across 190 countries and regions.
SEMrush is a subscription-based tool, and there’s a plan exclusively for enterprises. I’ve used all the features of this plan, which I discuss briefly in this post.
Other than its aforementioned massive keywords database, SEMrush provides a ton of keyword-related data to power your enterprise SEO goals. Some of these useful data include average monthly volume of searches, long-tail keywords to go after, CPC, keyword difficulty, a trend graph and the number of SERP features for each keyword.
The Domain Overview feature identifies organic and paid keywords that bring in traffic and their corresponding volumes. You also get information on:
- The sources of organic and paid keywords
- The number of backlinks from referring domains
- The most popular indexed pages backlinked by other domains
- The top anchor texts in backlinks that bring referral traffic to your site
At my company, we segment keywords by product line, geography and industry vertical. SEMrush’ Keyword Analyzer segments keywords, exports them to spreadsheets, and sends the keywords to a position tracker or PPC keyword tool.
Semantic core collection
The growing popularity of voice search is shining an even brighter spotlight on semantic search, where search engines attempt to understand searchers’ intent, the context of the query and relationship between words, to return accurate results. Google already has an artificial intelligence system called RankBrain, to understand natural language and reward pages with natural-sounding content that directly answers searchers’ questions.
More and more, companies are looking beyond keywords to build semantic authority. In this regard, SEMrush’ extensive database of words and phrases used by searchers is very useful in building or diversifying your semantic core. It simplifies the job of creating smarter content that increases the visibility of your website.
SEMrush helps you go beyond competitor analysis for a 360-degree view into your rivals’ marketing strategies. Powered by Big Data technology and machine learning algorithms, its competitive intelligence feature for enterprise clients offers insights into competitors’ traffic sources, content marketing efforts, social media presentence, PPC creatives and PR activities.
The Organic Research tool gives information on the keywords you and your competitors are ranking for, the keyword’s position for organic search results, the keyword’s positional gains or losses compared to the last crawl, estimated monthly number of searches for the keyword, total number of indexed URLs containing the keyword, and more.
The Keyword Gap tool tells you how your website fares against industry competitors using the same keywords as you. Specifically, you get a list of keywords you and your competitors have in common, information on traffic volume, CPC, and keywords that are difficult to rank for. Compare the keyword rankings of up to five competing domains side-by-side. View keywords your competitors are targeting that may have gone under your radar.
SEMrush gathers new backlinks on a daily basis and updates its database every two weeks.
- View competitors’ top-performing pages based on their backlink acquisition
- See competitors’ top performing pages in terms of acquiring backlinks
- View referring domains, IPs and anchor text analysis
- Get a competitors report of domains that share the most similar backlinks as you
- Find the domains with which you share the most common backlinks
“Not provided” problem solution
Back in 2011, Google changed how it harvests data from search in a bid to protect users’ privacy. For users who have logged into Gmail or another Google product at the time of searching, the search is conducted over SSL, and Google hides referral data related to the search. This means you miss out on useful information contained in this data, such as the keywords used to perform the particular search.
SEMrush’s (not provided) solution helps you uncover most of your website’s withheld keywords and view the amount of organic traffic the keywords bring to your site. Using data from your Google Analytics account, the solution, besides listing organic keywords pointing to a certain landing page, provides a report including key acquisition, behavior and conversion data for your website’s first 30 landing pages. It also includes keywords metrics such as volume, traffic share and position, derived from SEMrush services. All of this helps you build a complete, robust analytics report.
Technical SEO audit
Identifying and correcting on-site errors is painful for a large website. SEMrush Site Audit Tool lightens your burden and allows you to focus on strategic SEO activities. You can set up an audit campaign to:
- Optimize your internal and external links
- Add tags where they are missing
- Find and remove error pages
- Detect pages with duplicate content
- Improve titles, meta descriptions, and other HTML tags such that they’re more unique and understandable to users and search engines
- Rectify broken images and add an alt attribute to all of them…and more.
Struggling to monitor the national, regional and local search engine positions for your keywords? SEMrush tracks your position for any keyword in the Google top 100 organic and paid results. You benefit by ranking for thousands of keywords for the products/services you offer in various cities or countries. You also have the option to set up multilingual tracking campaigns for any location of your choice.
Content creation support
If you post content to several third-party websites, analyzing their performance isn’t exactly a cakewalk. Yet another benefit of the SEMrush enterprise SEO tool is the ability to evaluate how the blogs, articles and other content you’ve placed on third-party websites are engaging readers, and interacting with search engines as well as other websites. The Content Analyzer tool provides information on social shares, backlinks, keyword rankings, and Google Analytics data such as bounce rate and sessions for the content both on and off your site.
To wrap up
SEMrush is one of the best SEO software you can invest in. Not only does it provide a wealth of insights to keep your website’s ranking consistently high and engage consumers on a human level, but the enterprise SEO tool also keeps improving with time, allowing your optimization to stay strong through search engine changes and evolving search mechanisms.