Fact: There are more than two billion internet users and 93% of online activities start with a search engine.
Many of my friends who run their own businesses have asked many times how they can capture a percentage of that 2+ billion population to boost their sales online without spending a fortune.
My answer was simple, optimize your website for search engines. This is what we in the industry call doing SEO. Whether you’re an etailer or service provider, search engine optimization is one of the most important marketing tactics you can do for your business. And it’s especially true if you don’t have too much money to spend on paid media.
There are a few SEO aspects you’d have to consider when you want to grow your business website. You need to think about
- Technicals (site structure, speed, and device optimization)
- On-page optimization (meta descriptions, title tags, headers, image alt tags, and schema markup)
- Off-site optimization (link outreach)
- Keyword rankings tracking
Obviously, the above will be foreign if you’re not familiar with SEO. Luckily, there are many SEO tools that do all that so you only need to focus on delivering great content to your customers. The three SEO tools below are the only ones I’d recommend for English websites.
- SEO Powersuite – ideal for small business/entrepreneur websites
- SEMRush – Enterprise-level AIO marketing tool
- Ahrefs – Complete SEO tool used by reputable enterprises
I have used all three at different times in my digital marketing job at a large company. If you’re just starting off (e.g. your site is brand new and don’t have many pages), you really don’t need anything more than a subscription of SEO Powersuite. It’s inexpensive and packed with powerful features. I wrote a review on it here.
To me, there really is no huge difference between SEMRush and Ahrefs. They more or less have similar features and are more suitable for big companies like Vodafone, Netflix, and Ebay. Ahrefs has a great Youtube channel with beginner videos about search strategies. But I give the nod to SEMRush because they have a marketplace where you can source writers to create content. Want to learn more about SEMRush? Read my review on SEMRush.